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Shane Conroy's avatar

Great read. I'd love to read your thoughts on corporates' obsession with workplace culture. A previous employer constantly encouraged all us lowly employees to 'live the brand'. What the f*** does that mean? Apparently it wasn't enough to fulfill our job descriptions for the contracted salary, but we were also expected to emotionally invest in some kind group-think brand cult, and be so honoured to have membership in said cult that we shouldn't be concerned with trivial things like working conditions.

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